Effective Date: 10/1/23

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from our website, www.theearthherself.com (referred to as the "Site").

Legal Information

Our website, located at the URL www.theearthherself.com, is operated and owned by The Earth Herself LLC, a US based limited liability company. The hosting of our Site is provided by Squarespace.

Contact Information

For any inquiries or concerns regarding your privacy, please reach out to us at hello@theearthherself.com.

Intellectual Property

All elements present on our website, whether visual, textual, or auditory, are the exclusive property of The Earth Herself LLC and are protected by intellectual property laws and author's rights. Reproduction of any part or content from our website, whether in full or in part, is strictly prohibited. We do allow honest and non-harmful linking to our website, but we reserve the right to remove any links that do not meet these criteria.

Personal Information We Collect

When you visit our Site, certain information about your device is automatically collected. This includes details about your web browser, IP address, time zone, and cookies stored on your device. As you browse the Site, we also gather information about the specific web pages or products you view, as well as the sources that led you to our Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using various technologies:

• Cookies: These are data files placed on your device, often containing an anonymous unique identifier. You can learn more about cookies and how to disable them here. In some instances, trusted third parties may also provide us with cookies. Details about these third-party cookies can be found in the following section.

• Log Files: These record actions on the Site, including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.


• Web Beacons, Tags, and Pixels: These are electronic files used to track your browsing activities on our Site.

In addition, when you make a purchase or attempt to make a purchase on our Site, we collect certain information from you. This includes your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as "Order Information."

Whenever we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect primarily to fulfill orders placed through the Site. This involves processing payment information, arranging for shipping, and providing invoices and order confirmations. Additionally, we use Order Information for the following purposes:

• To communicate with you;

• To assess potential risks or fraud associated with orders;

• To provide you with information or advertisements related to our products or services based on your preferences.

  The Device Information we collect is used to screen for potential risks and fraud (especially through IP addresses) and to enhance and optimize our Site. This includes generating analytics about how our customers interact with the Site and evaluating the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to assist us in using it, as described above. For instance, we use Squarespace to power our online store (more information about how Squarespace uses your Personal Information can be found here). We also utilize Google Analytics to understand how our customers use the Site (learn more about how Google uses your Personal Information here). Furthermore, we share your data with entities involved in the fulfillment of your purchases, such as payment service providers, producers, warehouses, order packers, and delivery companies, as this is integral to providing our services to you.

Lastly, we may disclose your Personal Information to comply with applicable laws, regulations, or legal requests, to respond to subpoenas or search warrants, or to protect our rights.

Behavioral Advertising

As mentioned earlier, we use your Personal Information to offer you targeted advertisements or marketing communications that we believe may be of interest to you. For details on how targeted advertising works and how to opt out, please visit the Network Advertising Initiative's ("NAI") educational page here.

You can opt out of targeted advertising through the following links:

• Facebook: Facebook Ad Settings

• Google: Google Ad Settings

  Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal here.

Do Not Track

Please note that we do not modify our Site's data collection and usage practices in response to Do Not Track signals from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions of your personal information. To exercise this right or if you have any questions regarding your personal information, please contact us through the provided contact information below.

Furthermore, if you are a European resident, please be aware that we process your information to fulfill contracts we might have with you (e.g., order processing), or for other legitimate business interests as outlined above. Additionally, note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records when you place an order through the Site, unless you request deletion of this information.

Changes

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, inquiries, or complaints, please reach out to us via email at hello@theearthherself.com.